My Dental Clinic (Dr Richard Lombard)
According to our open methodology, this clinic scored 47.8/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #12 of 16 ranked clinics · Last checked: 24 September 2026
47.8/100
Positions by Rating Profile
- Overall Transparency & Trust#1247.8/100
- Best for Expats#1443.3/100
- Best for Dental Implants#1140.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1235/100
- Best English-speaking Clinics#1447.5/100
- Best for Families / Children#1249.5/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/GA info found on own website (mydentalclinic.co.za).
Summary
General dental practice in Fourways run by Dr. Richard Lombard. The website's costing page explains the fee policy but lists no prices. Full service list not extracted; open Monday to Friday.
Strengths
- Information Transparency: 20 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- Communication & Service: 3.5 of 8.5 verifiable points (missing: whatsApp / LINE available; pre-visit consultation possible; convenient opening hours)
- AI & Search Visibility: 0 of 8 verifiable points (missing: mentioned for: best dentist Johannesburg; mentioned for: English speaking dentist Johannesburg; mentioned for: dental implants Johannesburg; mentioned for: emergency dentist Johannesburg; mentioned for: Johannesburg dental clinic for expats; structured data on website; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed About page attaches qualifications to named dentists [my-dental-clinic-dr-richard-lombard-deepen] | 2/2 |
| ✓ | Real clinic photos Own site shows named staff photos, one with visible X-ray imagery in the background [my-dental-clinic-dr-richard-lombard-deepen-11] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Corrected: the costing page discusses fee policy only, with no currency figures anywhere on the site [my-dental-clinic-dr-richard-lombard-deepen-12] [my-dental-clinic-dr-richard-lombard-deepen-13] | 0/3 |
| ✗ | Cleaning price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
| ✗ | Filling price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
| ✗ | Crown price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
| ✗ | Implant price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
| ✗ | Consultation price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
| ✗ | X-ray / imaging price listed Costing and services pages read in full; no price given [my-dental-clinic-dr-richard-lombard-deepen-2] | 0/2 |
Reputation & Reviews
12 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-09-24 [my-dental-clinic-dr-richard-lombard-deepen-23] | 3/6 |
| ◐ | Google review volume as of 2026-09-24 [my-dental-clinic-dr-richard-lombard-deepen-24] | 1/3 |
| ✓ | Review recency as of 2026-09-24 [my-dental-clinic-dr-richard-lombard-deepen-14] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to reviews across years [my-dental-clinic-dr-richard-lombard-deepen-15] | 2/2 |
| ✗ | No recurring complaints Three independent reviews describe the practice as overpriced [my-dental-clinic-dr-richard-lombard-deepen-4] | 0/2 |
| ✓ | No suspicious review patterns Not 100% 5★, dates spread over years, reviewers have review histories [my-dental-clinic-dr-richard-lombard-deepen-16] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✗ | Other review platforms No profile found on Hellopeter, Yellosa, WhatClinic, Dental Departures, Bookimed or Trustpilot (checked 2026-10-02). [my-dental-clinic-dr-richard-lombard-presence] [my-dental-clinic-dr-richard-lombard-presence-2] [my-dental-clinic-dr-richard-lombard-presence-3] [my-dental-clinic-dr-richard-lombard-presence-4] [my-dental-clinic-dr-richard-lombard-presence-5] [my-dental-clinic-dr-richard-lombard-presence-6] | 0/0.5 |
Medical Infrastructure
7.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology Own site lists implants under cosmetic dentistry [my-dental-clinic-dr-richard-lombard-deepen-17] | 2/2 |
| ✓ | Orthodontics Dedicated orthodontics section with two qualified practitioners [my-dental-clinic-dr-richard-lombard-deepen-3] | 2/2 |
| ✓ | Oral surgery The clinic places dental implants itself, which is a surgical procedure [my-dental-clinic-dr-richard-lombard-deepen-18] | 2/2 |
| ✓ | Pediatric dentistry Head dentist documents treating young/child patients [my-dental-clinic-dr-richard-lombard-deepen-19] | 1.5/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
3.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No wa.me or WhatsApp link anywhere on the 9-page site [my-dental-clinic-dr-richard-lombard-deepen-20] | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✗ | Pre-visit consultation possible Only a generic name/email/message contact form [s1] | 0/1.5 |
| ✓ | Clear service explanations Services page explains each treatment area [my-dental-clinic-dr-richard-lombard-deepen-21] | 1/1 |
| ✗ | Convenient opening hours No weekend or evening opening [my-dental-clinic-dr-richard-lombard-deepen-22] | 0/1.5 |
AI & Search Visibility
0 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Johannesburg", "English speaking dentist Johannesburg", "dental implants Johannesburg", "emergency dentist Johannesburg", "Johannesburg dental clinic for expats".
| ✗ | Mentioned for: best dentist Johannesburg Not present in the top web results for "best dentist Johannesburg" on 2026-09-24. [my-dental-clinic-dr-richard-lombard-deepen-6] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Johannesburg Not present in the top web results for "English speaking dentist Johannesburg" on 2026-09-24. [my-dental-clinic-dr-richard-lombard-deepen-7] | 0/1 |
| ✗ | Mentioned for: dental implants Johannesburg Not present in the top web results for "dental implants Johannesburg" on 2026-09-24. [my-dental-clinic-dr-richard-lombard-deepen-8] | 0/1 |
| ✗ | Mentioned for: emergency dentist Johannesburg Not present in the top web results for "emergency dentist Johannesburg" on 2026-09-24. [my-dental-clinic-dr-richard-lombard-deepen-9] | 0/1 |
| ✗ | Mentioned for: Johannesburg dental clinic for expats Not present in the top web results for "Johannesburg dental clinic for expats" on 2026-09-24. [my-dental-clinic-dr-richard-lombard-deepen-10] | 0/1 |
| ✗ | Structured data on website No JSON-LD or microdata found on any page [my-dental-clinic-dr-richard-lombard-deepen-5] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✗ | Dedicated service pages Treatments are listed on one /services/ page; the other pages are about, costing, gallery and contact. [my-dental-clinic-dr-richard-lombard-site] [my-dental-clinic-dr-richard-lombard-site-2] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr. Richard Lombard [s1] [my-dental-clinic-dr-richard-lombard-doclic] [my-dental-clinic-dr-richard-lombard-hpcsa-dp0053651] | — | DP 0053651 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://mydentalclinic.co.za/ |
|---|---|
| Phone | 011 465 6410 |
| https://web.facebook.com/MyDentalClinicDrRichardLombard | |
| Google Maps | Map listing |
| Address | Unit 22, Block C, Cedar Tree Office Park, Cedar Road, Fourways, Johannesburg |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://mydentalclinic.co.za/contact/ | "Name, Email Address, Message" with a simple arithmetic captcha - no service or time selection | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-refresh | https://www.google.com/maps/place/Dr+Richard+Blake+Lombard/@-26.011… | Google rating 4.4 (27 reviews) as of 2026-08-25 | 2026-08-25 |
| my-dental-clinic-dr-richard-lombard-doclic | https://hpcsaonline.custhelp.com/app/i_reg_form | Surname='Lombard' (Wildcard), Register=DENTIST returned: LOMBARD, RICHARD BLAKE, DP 0053651, City of Johannesburg Metropolitan Municipality, 2068, ACTIVE — matches the clinic's Google Business Profile name 'Dr Richard Blake Lombard' (accessed 2026-08-25). | 2026-08-25 |
| my-dental-clinic-dr-richard-lombard-deepen | https://mydentalclinic.co.za/about-us/ | "Having done her post grad in Orthodontics and orthopaedics in 2022... Dr Philippa is able to offer our patients interceptive and corrective orthodontic treatment"; Dr Lombard: "I completed my diploma in Endodontics at Pretoria University" | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-2 | https://mydentalclinic.co.za/costing/ | No consultation price figure. All 9 sitemap URLs read (home, /costing/, /services/, /about-us/, /welcome-bu/, /gallery/, /contact/, privacy policy, author page); the costing page states fee policy only | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-3 | https://mydentalclinic.co.za/services/ | "orthodontics - Both practitioners therefore have sufficient expertise and training to treat most routine orthodontic procedures... Aligners (clear braces) are a large part of our orthodontic offering" | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-4 | https://www.google.com/maps?cid=612637893411018372&hl=en | Reon Smith (2023-01-25, 1★): "Way to expensive... over R5500"; DR HBMOHAMED (2018-11-29, 1★): "Overcharge and under service"; Jody Potgieter (2026-09-03, 2★): "extremely over priced... over R5600" | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-5 | https://mydentalclinic.co.za/ | All 9 pages in the sitemap read; no JSON-LD or microdata of any type | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-6 | search:best dentist Johannesburg | Web search on 2026-09-24: results 1–9 were whatclinic.com, dentistsjohannesburg.co.za, drjackshih.co.za, cahidentalpractice.co.za, johannesburgsouthdentist.co.za, jhbdental.co.za, whodoyou.com, melrosedental.co.za, medreviews.com; the clinic's site and name were not among them. | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-7 | search:English speaking dentist Johannesburg | Web search on 2026-09-24: results 1–9 were recomed.co.za, whatclinic.com, drjackshih.co.za, mondzorghaveneiland.nl, en.wikipedia.org (x2), medreviews.com, englishspeakingdentists.com, houghtondental.co.za; the clinic's site and name were not among them. | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-8 | search:dental implants Johannesburg | Web search on 2026-09-24: results 1–9 were whatclinic.com, johannesburgsouthdentist.co.za, cosmeticdentist.co.za, designersmilesinc.co.za, advancedspecialiseddentistry.co.za, implantology.co.za, familydentalcare.co.za, en.wikipedia.org, joburgdental.co.za; the clinic's site and name were not among them. | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-9 | search:emergency dentist Johannesburg | Web search on 2026-09-24: results 1–10 were whatclinic.com, facebook.com (x2), emergencydentistjhb.co.za, chalitaleroux.co.za, melrosedental.co.za, dainferndental.co.za, emergencydentalrepair.com, houghtondental.co.za, aiyellow.com; the clinic's site and name were not among them. | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-10 | search:Johannesburg dental clinic for expats | Web search on 2026-09-24: results 1–9 were expat.com, whatclinic.com (x2), expatfocus.com, dentistsjohannesburg.co.za, health-tourism.com, ismiledentalsa.com, listerclinic.com, en.wikipedia.org; the clinic's site and name were not among them. | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-11 | https://mydentalclinic.co.za/about-us/ | Photo "staff2b.jpg" labels named staff: Dr Richard Lombard (Dental Surgeon), Dr Philippa Randal (Dental Surgeon), Edith Groenewald (Dental Hygienist), Candice Pillay (Dental Nurse), not stock imagery | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-12 | https://mydentalclinic.co.za/costing/ | "Our fees may be up to 3 x the NHRPL rate...in accordance with the Ethical Tariff...Please feel free to request a quotation" - no actual price figures given | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-13 | https://mydentalclinic.co.za/services/ | Full services list (general dentistry, orthodontics, root canal, cosmetic dentistry, teeth whitening) read; no price figures anywhere | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-14 | https://www.google.com/maps?cid=612637893411018372&hl=en | Newest review sorted by date: Jody Potgieter, 2026-09-03 | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-15 | https://www.google.com/maps?cid=612637893411018372&hl=en | Owner reply to Alison Munro (2025-05-27 review) posted 2025-05-29: "Thanks so much for your review Alison"; also replied to a 2018 and a 2024 review | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-16 | https://www.google.com/maps?cid=612637893411018372&hl=en | 78.6% 5★ (22/28); sampled reviews dated 2018 to 2026; reviewers include 30- and 46-review Local Guides | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-17 | https://mydentalclinic.co.za/services/ | "cosmetic dentistry - Dental Implants, Fillings and Crowns, Veneers... a full range of services when it comes to crowns, veneers, porcelain fillings, bridges and implants" | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-18 | https://mydentalclinic.co.za/services/ | Implants documented as part of the practice's own cosmetic dentistry services | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-19 | https://mydentalclinic.co.za/about-us/ | "My two young children keep me on my toes, and certainly help me to relate to my many young patients." - Dr Lombard | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-20 | https://mydentalclinic.co.za/contact/ | Contact page lists phone and email only; a read of all 9 pages found no wa.me/whatsapp link | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-21 | https://mydentalclinic.co.za/services/ | "teeth whitening - We offer a full range of bleaching services... import directly on an overnight basis the Korr bleaching system" and similar explanations for each service | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-22 | https://mydentalclinic.co.za/contact/ | "Open Hours Monday to Friday: 08AM - 05PM; Weekends and Public Holidays: Closed" | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-23 | https://www.google.com/maps?cid=612637893411018372&hl=en | Google listing 2026-09-24: 4.3 from 28 reviews; histogram 1* 4 / 2* 1 / 3* 0 / 4* 1 / 5* 22 | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-deepen-24 | https://www.google.com/maps?cid=612637893411018372&hl=en | Google listing 2026-09-24: 28 reviews | 2026-09-24 |
| my-dental-clinic-dr-richard-lombard-hpcsa-dp0053651 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0053651: Richard Lombard, City of Johannesburg Metropolitan Municipality 2068; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| my-dental-clinic-dr-richard-lombard-site | https://mydentalclinic.co.za/ | Home page read 2026-10-02: menu with About Us, Services, Costing, Gallery and Contact Us; treatments are on the one Services page | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-site-2 | https://mydentalclinic.co.za/wp-sitemap-posts-page-1.xml | Page sitemap read 2026-10-02: the site's pages are the home, welcome, about, services, costing, gallery, contact and privacy pages | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence | https://www.hellopeter.com/ | Hellopeter: its business search for "My Dental Clinic", "Richard Lombard" and "Dr Lombard" returns no page for this clinic (checked 2026-10-02) | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence-2 | https://www.yellosa.co.za/category/dentists/city:johannesburg | Yellosa: its Johannesburg dentist category (164 listings, all 9 pages read) has no listing for this clinic by name, address or phone; Sandton (75) and Randburg (22) read as well (checked 2026-10-02) | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence-3 | https://www.whatclinic.com/dentists/south-africa/johannesburg | WhatClinic: its Johannesburg dentist directory (42 clinics, all pages read) and its 193 South African dentist profiles in its profile sitemaps have no profile for this clinic (checked 2026-10-02) | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence-4 | https://www.dentaldepartures.com/ | Dental Departures: its clinic search does not recognise Johannesburg or South Africa as a location and falls back to its worldwide list — no clinic listed in South Africa (checked 2026-10-02) | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence-5 | https://bookimed.com/clinics/country=south-africa/ | Bookimed: it has no South Africa clinic page ("404 — Page not found") (checked 2026-10-02) | 2026-10-02 |
| my-dental-clinic-dr-richard-lombard-presence-6 | https://www.trustpilot.com/review/mydentalclinic.co.za | Trustpilot: no page for mydentalclinic.co.za (checked 2026-10-02) | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-02 | Presence on review platforms checked 2026-10-02: no profile on Hellopeter, Yellosa, WhatClinic, Dental Departures, Bookimed or Trustpilot. |
| 2026-10-02 | Website structure read on 2026-10-02: no separate treatment pages. |
| 2026-09-24 | Search visibility checked on 2026-09-24 for the five pending Johannesburg queries — "best dentist Johannesburg", "English speaking dentist Johannesburg", "dental implants Johannesburg", "emergency dentist Johannesburg" and "Johannesburg dental clinic for expats": not present for "best dentist Johannesburg", "English speaking dentist Johannesburg", "dental implants Johannesburg", "emergency dentist Johannesburg" and "Johannesburg dental clinic for expats". |
| 2026-09-24 | Re-read on 2026-09-24: the clinic's full website (costing, services, about and contact pages, gallery) and its Google listing (newest and lowest review sorts). Corrected: no price figures are published anywhere on the site (the costing page explains fee policy only), so pricing and all six individual treatment prices are recorded as not published. Recorded: implants, orthodontics and root-canal specialisation documented, along with treatment of young patients; no WhatsApp contact and only a generic contact form; no weekend or evening hours; Google rating 4.3 from 28 reviews, newest 2026-09-03, with owner replies; three independent reviews describe the practice as overpriced; no signs of manipulated reviews. Still unverified: TripAdvisor and other-platform presence, X-ray and CBCT equipment, documented emergency care and work with foreign patients. |
| 2026-08-25 | License verification 2026-08-25 against HPCSA iRegister (Dentist Register, open access): found active registration DP 0053651 for Dr. Richard (Blake) Lombard. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website, address, phone unchanged and clinic open (Google Business Profile lists it under 'Dr Richard Blake Lombard'); captured first Google rating 4.4 (27 reviews). |
A question or a correction?
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